Posts

There is a coffee shop near me that sells Nutella lattes. They are OH, so delicious. I go out of my way to spend something like $6 whenever I feel like a treat. Nobody else sells anything close to these anywhere else nearby. Not even Starbucks. There are a thousand ways to differentiate. …

A common mistake I see people making is trying to use their blog as their core SEO strategy. They write articles stuffed with keywords, hoping it will help drive new members to their space and increase their search engine presence. But of course, it doesn’t work that way for coworking …

Social media is arguably one of the easiest ways to market your coworking space online. Notice how I said “market” and not “sell”? This is where a lot of people go wrong. Especially business centres and shared office space providers, for some reason. Typical …

There's a secret to writing great website copy. I'll tell you how to do it, and it's not some kind of magic trick. Chances are, you wrote your website copy a long time ago with the help of a competent editor. Now it's time to look at it all again with fresh eyes. Here's what you do. Email all …

Today, I was going to start talking about the differences between Spaces and Regus’ positioning statements, but that’s a bit dry and I don’t want you falling asleep. Let’s take a step back and focus on overall emotion as conveyed by their marketing. In particular, their websites. Go to …

I was talking with a prospective coworking space owner today about picking a target market for their new space. One example that came up was WeWork and Regus. WeWork primarily targets start-ups and freelancers, aside from their enterprise department. Regus, on the other hand, is more focused on …

The other day, we talked about making your website copy “you-centric”. Today, I want to cover something that is arguably even more important than you-centric copy. It could even be the most important part of your website (or at least your homepage). It’s something called "the 5-second test”. …

A few people have commented to me saying that they don’t want to pick a single target market for their coworking space. They don’t want to take a public stance on who they are targeting, and they don’t think it’s necessary to be so specific. And you know what? You don't have to. You don’t …

I’m in the process of researching the best coworking websites on the internet. Side note: do you have a great website, or does one come to mind when I ask? Let me know in a reply! Anyway, what I am finding is a common issue that many websites are plagued with. It’s not just common to …

Here's a thought for you. If prospective members can't tell the difference between your space and others like it nearby, their choice of workspace will come down to something silly like price, location, interior design, or convenience. However, if your space goes out of its way to cater to one …

We’ve talked so far about picking an ideal segment of the market and how that affects the rest of your marketing. In this article, we’ll get even more specific about understanding and communicating to the needs of the individuals who are deciding on, paying for, and using your workspace. If …

I was at the dog park today walking my cute-but-crazy puppy, Luna. Luna loves to go to the dog park. She jumps on people (a bad habit indeed), wrestles with other dogs, runs around, you name it. We go there every morning and it’s the highlight of our day. Today I was talking to another dog …

Continuing from my last email, the good news is, I’m not going to force you to pick just one target market to the exclusion of all else. It’s simply not realistic for everyone to do that, although those who do are often rewarded—I’ll just say that! Now that you’re off the hook, I think it’s …

Marketing always begins with the customer. So let's go back to the basics and start again from there. If you could only focus on attracting one segment of the potential market for your coworking space, who would it be and why? I’ll give you an example. Let’s say you are currently focused on …