A few people have commented to me saying that they don’t want to pick a single target market for their coworking space.

They don’t want to take a public stance on who they are targeting, and they don’t think it’s necessary to be so specific.

And you know what? You don’t have to.

You don’t need to get specific in your marketing about who your coworking space is for.

You can aim wider and people will decide for themselves if your space will be good for them.

In doing so, it’s okay if you attract not-so-ideal members. That will happen anyway.

But there’s a trade-off. The less specific you are in your marketing, the weaker it will be to everyone who encounters it. That’s the trade-off.

And the more competition you have, the bigger a problem that will be.