How to multiply your best members
Continuing from my last email, the good news is, I’m not going to force you to pick just one target market to the exclusion of all else.
It’s simply not realistic for everyone to do that, although those who do are often rewarded—I’ll just say that!
Now that you’re off the hook, I think it’s worth taking this thought experiment a bit further.
Assuming you have a space already, I’ll ask you this:
Who is the single best member of your coworking space?
It’s okay to be a little bit biased here. Play favorites.
They could be an individual or a team. But it has to be just one paying company or person.
You can weigh this from a profitability perspective, or you can consider how easy they are to please or what they bring to your community’s culture—it can be anything.
Chances are, you already have someone in mind. The first person you thought of is probably the right one. Acknowledge them internally and don’t overthink it.
Got them clearly pictured?
Great, now look at your website, social media, advertising, and blog articles. Do they speak directly to this single person or company? Do you offer a compelling value proposition for them?
If so – fantastic! You’re right on track.
If not, it could be time to go back to the drawing board and make your marketing more tailored to their individual needs and desires.
Everything will be easier this time because you have more focus.
Tomorrow, we’ll talk about understanding your best members more deeply and how to apply that knowledge to your marketing.