A common mistake I see people making is trying to use their blog as their core SEO strategy.
They write articles stuffed with keywords, hoping it will help drive new members to their space and increase their search engine presence.
But of course, it doesn’t work that way for coworking spaces.
In fact, it will usually only hurt your brand if you try.
Instead, make your blog strategy similar to your social media strategy:
Write your content for your current and ideal members, and let the SEO benefits happen as a side effect.
If you write content for your current and ideal members, they will actually read it.
And that’s the whole point, right? You’re building an audience, after all.
You want your paying customers (members) to read your stuff, and if they will read it, so too will your prospective members.
You also want them to feel good after reading your articles. You want them to get value. That’s how you build your brand, and having a brand keeps commoditization at bay.
You can and should still optimize your article for search engines, but it shouldn’t be your sole focus. All you need to remember is that if your members wouldn’t read it, nobody is going to read it.
Make each post tailored to your ideal members’ needs and interests, and build your brand with good stories instead of trying to game the search engines. They’re smarter than us anyway.
By the way, If you’re not up on the lingo, SEO is short for “search engine optimization”. It means trying to make your website appear near the top of the search results in Google when people look for your services.