There is a coffee shop near me that sells Nutella lattes. They are OH, so delicious. I go out of my way to spend something like $6 whenever I feel like a treat. Nobody else sells anything close …
A common SEO mistake
A common mistake I see people making is trying to use their blog as their core SEO strategy. They write articles stuffed with keywords, hoping it will help drive new members to their space and increase …
How to do social media for coworking spaces properly
Social media is arguably one of the easiest ways to market your coworking space online. Notice how I said “market” and not “sell”? This is where a lot of people go wrong. Especially business centres and shared …
A secret to writing great website copy
There's a secret to writing great website copy. I'll tell you how to do it, and it's not some kind of magic trick. Chances are, you wrote your website copy a long time ago with the …
Comparing Regus and Spaces – Part Two
Today, I was going to start talking about the differences between Spaces and Regus’ positioning statements, but that’s a bit dry and I don’t want you falling asleep. Let’s take a step back and focus on …
Comparing Spaces and Regus
I was talking with a prospective coworking space owner today about picking a target market for their new space. One example that came up was WeWork and Regus. WeWork primarily targets start-ups and freelancers, aside from …
The 5-second test
The other day, we talked about making your website copy “you-centric”. Today, I want to cover something that is arguably even more important than you-centric copy. It could even be the most important part of your …
The trade-off
A few people have commented to me saying that they don’t want to pick a single target market for their coworking space. They don’t want to take a public stance on who they are targeting, and they don’t …
Does your website pass this test?
I’m in the process of researching the best coworking websites on the internet. Side note: do you have a great website, or does one come to mind when I ask? Let me know in a reply! Anyway, what …
Thought of the day
Here's a thought for you. If prospective members can't tell the difference between your space and others like it nearby, their choice of workspace will come down to something silly like price, location, interior design, or …
The difference between coworking “consumers” and “customers”
We’ve talked so far about picking an ideal segment of the market and how that affects the rest of your marketing. In this article, we’ll get even more specific about understanding and communicating to the needs …
Dog groomers and coworking spaces
I was at the dog park today walking my cute-but-crazy puppy, Luna. Luna loves to go to the dog park. She jumps on people (a bad habit indeed), wrestles with other dogs, runs around, you name …
How to multiply your best members
Continuing from my last email, the good news is, I’m not going to force you to pick just one target market to the exclusion of all else. It’s simply not realistic for everyone to do that, …
If you had to choose…
Marketing always begins with the customer. So let's go back to the basics and start again from there. If you could only focus on attracting one segment of the potential market for your coworking space, who …
Using Posters and Flyers to Attract Local Coworking Space Members
Recently, I was working from my home office and the power went out. So, I ventured to a nearby coffee shop to keep working. This particular coffee shop sells Nutella lattes, and let me tell …
Should You Give Away Event Space to Attract New Coworking Members?
Does giving away the use of your event space to local meetups and groups help grow your memberships? The answer—of course—is that it depends. Let's look at this tactic and go back to the basics of marketing. What …
Do These Things to Raise Your Coworking Member Retention Rates and Increase Profits
According to a study by Bain & Company, along with Professor Earl Sasser of Harvard Business School, increasing customer retention rates by 5% can increase profits by 25% to 95%. That’s due in part to the …
Gain Media Coverage for Your Coworking Space Using This Simple Strategy
A significant part of running a coworking space is getting exposure for your brand. It's not always easy, but it's an essential part of a coworking space marketing plan. One of the best ways to do …
Should You Niche Your Coworking Space?
If you've spent any amount of time on this website, you'll know that I believe in differentiation. In my mind, it's the only way to stand out in a competitive market. But how far should we …
The Million-Dollar Closet: How to Sell the Features of Your Shared Workspace
I recently read a story about a successful real estate agent who outperforms his colleagues using a key insight into how and why people make buying decisions. I can't remember the book in which I read …
How to Make Your Coworking Space Stand Out in a Competitive Market
As more and more employees are becoming freelancers, contractors, and small business owners around the world, there's a growing need to accommodate the changing way people are working. It's a fascinating time in history and …