What does this say about you?
The things you buy say something about you.
The drink you order at the restaurant. The car you drive. The shoes you wear. The phone you use.
They all send a message about your self-identity, to varying degrees.
It’s the same with your coworking space. When people choose your space, their identity is factored into the decision.
Am I the kind person who pays for the highest quality goods and services? If so, I’ll work in a space that reflects that.
Do I identify myself as a creative professional? If so, I’ll choose a space that demonstrates that.
Am I a seasoned, established, professional? If so, I’ll work in a place that reflects my tenure and success.
Am I a starving artist? If so, I’ll choose a workspace that reflects my funky artistic identity.
Your coworking space is more than four walls and a desk. It says something about each member who works there.
What does it say? What do you want it to say?
That’s your brand and you can shape it.
