There’s a concept in the consulting world known as “marketing gravity”.
I’m not sure who coined it, but the idea is pretty simple: the more marketing activity you generate, the more people you’ll attract to your business.
In other words, do more things and get more results.
Pretty simple, right?
So why aren’t more people doing it?
If you look at most struggling spaces, their marketing program is usually fairly stagnant. They’re not producing enough blog content, they’re not advertising, and they are only posting on social media once or twice a week.
So what would you expect to happen?
The most fundamental aspect of marketing is communication.
Marketing is simply communication at scale.
Which means it’s pretty simple: communicate clearly, communicate consistently, and communicate often.
The more you communicate, in all the various forms known as marketing and sales, the more likely you are to build momentum and marketing gravity.
And the more marketing gravity you have, the better your results will be.
Generating marketing gravity doesn’t need to be costly.
It simply requires a little elbow grease, some ingenuity, and much time as you can dedicate to make it work.
Now back to work!