A few people replied to my email yesterday asking which coworking space I was talking about that is 99% full. I am ever so sorry to leave you in suspense!
The space is called Shift Workspaces (Bannock St.) in Denver.
Since we’re talking about Shift already, let’s look at their website and see what else they’re doing right. It turns out, they’re doing a lot of things right.
- Strong overall site design–the site is clean, modern, and has great imagery. Images can really make or break a website design, so invest in professional-quality photos.
- Clear call-to-actions–it’s obvious on every page what the next step is. They could make their “get in touch” button a different colour than the rest of their site, but it works as it is.
- You-centric language–the word “you” appears eleven times on their home page and ten times on their About page). How many times does it appear on YOUR website?
- A dedicated page for each service and location–this helps increase traffic from search engines and allows people to dig into information on their interests to help make a more informed decision.
- Simple navigation–the more things you have in your top navigation, the less likely people are to click them. Choose wisely.
- Good use of video on the home page–pictures are great, but video really connects with your visitors when done right.
- Blog content is interesting to read–it’s not all “me-too” content” or written solely for search engines. The topics are interesting and include their members.
- No dead ends–each page ends with links to other relevant pages and a call-to-action.
- Contact information is visible–the phone number appears on all pages in the header with address + social media information in the footer.
- Short paragraphs and scannable content–nobody reads walls of text online. They use short paragraphs and icons to make content easy to read.
- Uses testimonials for social proof–this helps improve trust and show the value members are actually getting from the space.
- Includes “starting-at” pricing for core services–this helps to pre-qualify leads to make inquiries more informed and ready to talk business.
There are a few things I would also do to improve this site, but I won’t pick at it. They’re 99% full, after all, and they could hire me if they really wanted the goods. 🙂
I’ll be talking about many of these ideas and more at a workshop hosted by the Global Workspace Association next month in New York. The topic is called The Anatomy of the Perfect Coworking Space Website.
If you’re interested in attending, you can find the details and register here.