There’s always a case to be made for optimism, right?
We don’t know how long it will take for things to return to normal, but there’s one thing you can count on: things will get back to normal eventually.
How fast? Who knows.
But when that time comes, coworking will begin its second resurgence. The coworking movement will be stronger than ever.
Companies using traditional office space will look at coworking as the thing they should have used all along. They will have felt the burn of being tied to a multi-year lease with no exit clause. They will see the light.
Teams, in general, will be leaner and looking to grow again. The market will be filled with companies seeking the flexibility to scale up and down (like they already do).
But this time, the value of flexibility will be even more appreciated. The memory of fear, layoffs, and uncertainty will be etched into our psyche, much as it did with our grandparents who survived wars and depression.
On the other side of this, though, coworking will be the new way to work for companies—many of whom never even considered it before.
Remote work will also become more normal after this global experiment. Small remote teams and individual employees will have new demand for coworking spaces in new markets.
More room for coworking.
With a long enough horizon, coworking is anti-fragile, meaning it will get stronger in the face of adversity.
That’s your opportunity.
In the meantime, look for ways to get through these next few months and get yourself prepared for the new wave that is coming.
Winter always breaks for spring (even in Canada, where I’m from!).
Hunker down for the winter, if you need to. But have your seeds planted, fertilized, and ready to grow for when that time comes.
The new season is coming. May it be soon for all of us.