I just got off the phone with a support representative from my home internet provider.
I’m in the process of hooking up wired ethernet to my computer instead of WiFi.
Yay, faster more stable internet!
Anyway, when I hung up, it got me thinking about how grateful I am for their support.
In a world heading towards greater self-isolation for a bit, it’s nice knowing there are some essential services around—many of which we take for granted.
Things like garbage collection, grocery stores, pharmacies, internet providers, delivery people. Healthcare.
We’re luckier than we even know.
Now, I’ve been unsure about what to say in these articles lately. The situation changes by the second so how can I give you good guidance?
After all, I’m a marketing professional, so there’s no point in me commenting on anything but marketing for coworking spaces.
And then it dawned on me. Marketing guidance and leadership is an essential service, too.
Of course, marketing is not in the same category as the essential services I mentioned. It’s just not.
But it is essential to some. It might be essential to you, your business, your employees, your family, your community, and/or your members.
People depend on you. And if I can help you, I will.
There absolutely are things you can do with your marketing to be better prepared for when things get back to normal.
And that’s my plan. I’m going to keep helping you do things that will set you up for success when life gets back to normal.
Here are some examples of things you can work on.
- Redesigning or improving your website
- Finally building out your KPI document
- Creating content for your blog, email, and social channels
- Bringing your community online and into places like Slack
- Designing a better, more coherent look and feel for your brand
- Deeply evaluating your Google Ads performance on a keyword level
- Learning and implementing SEO best practices (search engines never sleep)
- Rewriting copy on your website and building out new services pages
- Setting up proper goal tracking and reporting in Google Analytics
- Organizing your email subscribers, creating segments, tags, automations, etc.
- Nurturing relationships with a CRM (no better time to start!)
- Building out sales and marketing processes
- Setting up new member and new lead email automations
- Evaluating the software you never had time to look at
- Learning new skills and best practices so you are better at doing or managing your marketing
- Connecting tools together for a more powerful marketing technology stack
- Creating that target market profile finally for each distinct segment of your market
- Finding ways to sell things like virtual mail services or online services, if you can deliver them
You can’t control what will happen outside in the world. But you can control what you focus on and what you do during your “downtime”.
Be the most prepared space in your market(s) and prepare to dominate when the lights go back on.
I don’t know about you, but that’s my plan.
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