My number one goal is to help coworking spaces to stand out in competitive markets.
Some people don’t see it yet, but the coworking industry will mature dramatically over the next 5 to 10 years.
To give you an example, in Toronto (where I live), WeWork plans to open another 20 locations by 2020. They have two already.
I don’t care what you say, but that’s insane.
And whether you are in a market like Toronto or not, you’ll eventually face tough competition.
So how do you succeed in a market like that?
The short answer is, you differentiate.
You become known for one or two key things. You become the best in a category.
People tend to associate a person or company with one or two things in their minds. You probably associate me with marketing for coworking spaces and not much else.
By claiming your position in the market early (and evolving it as you need to), you become known for offering a certain kind of experience. You build a reputation.
That’s why I focus so much on knowing your target market.
That’s why I focus so much on helping you to find ways to be different.
That’s going to be the difference between success or failure when companies like WeWork come to town.
What makes you different?