Here’s a thought for you.

If prospective members can’t tell the difference between your space and others like it nearby, their choice of workspace will come down to something silly like price, location, interior design, or convenience.

However, if your space goes out of its way to cater to one specific market better than the competition, you’ll find that they will pay more, travel further, and care less about features that don’t matter as much.

Are you in or are you out?

Related: The Nutella Differentiation Strategy