I recently saw a video on Today.com with The Riveter founder, Amy Nelson.
I encourage you to stop and watch it (4 mins):
The Riveter: How 1 workspace is redefining women in work
Today.com is a big news platform. How did she get featured?
Well, aside from the mega round of funding they just received and the fact that they probably hire a team of PR professionals, the real interest is that the company has a compelling story.
Not only do they have plans to open 100 new locations, which is newsworthy in itself, but the founder has also identified a clear problem and is determined to solve it.
After having her second daughter, Amy read a statistic that 43% of highly trained professional women “off-ramp” after having children. They don’t go back to their careers.
To her, she felt like the system was completely broken.
Now she’s building a coworking space that is dedicated to serving the needs of women first. While anyone—including men—is welcome to join, women’s needs are put first.
So, she has a rallying cry, an interesting mission, a semi-target market, and a story that is engaging.
In short, the story of her space is remarkable. It’s worth talking about.
Not everyone’s goal will be to produce a mega-brand coworking space. That’s totally fine.
You can still be remarkable in small and specific ways—remarkable to those you are aiming to serve.
As the leader of your coworking space, what can you think of that makes you remarkable? Dig deep into why you’re in business in the first place.
Double down on that mission. Tell your story. Make it ambitious. Bring out your passion.
Now do something with it to make your space worth remarking about.
Even if it’s small (but consistent).