Hey, Kevin here.

Shh, don’t tell my podcast partner, Taylor, about this, but I haven’t sent a single email to tell you about our now 11-episode deep podcast called 2 Marketers and a Coworking Podcast.

Which is wild, but true. Life comes at you quickly!

We originally set out to do 10 episodes, but realized quickly it was way too fun to stop there. Our first ten episodes were the two of us taking turns going deep on a marketing topic.

There have been more than a few laughs and an shameful number of analogies (mostly from me), but now we’re starting to take on victims guests to join us in our discussions of all things coworking and marketing.

We dropped our first guest interview with Cat Johnson yesterday, and have recorded ones in the wings with Jamie Russo, Reuben Lau, and Hector Kolonas, with more leaders in the space being announced soon.

Here’s a handy list of what you’ve missed during my email hiatus so you can dive into the topics most interesting to you:

#1: Ready, Fire, Aim – Introducing 2 Marketers and a Coworking Podcast
We hit record and explain why we started this show—what coworking marketing is, how to think strategically, when to DIY vs outsource, and why “done > perfect.”

👉 Listen here or watch here

#2: Metric Soup – Marketing Benchmarks, Budgets, and KPIs
We break down the ten KPIs that actually matter for coworking spaces—like cost per lead, churn, LTV, channel performance—and how to track them (spoiler: spreadsheets win). Plus, Taylor’s earthquake fear, Mark Whalburg, and a… soup analogy.

👉 Listen here or watch here

#3: 6 P’s and Crayons – How to Create a Marketing Operating System
You go deep on building a repeatable marketing engine for coworking—frameworks, workflows, roles & responsibilities, and why adding a dash of creativity (aka crayons) amplifies it all.

👉 Listen here or watch here

#4: How CEOs Can Get More Involved in Marketing—And Why They Should
People follow people, not brands—so we make a case for CEO visibility: why founders should show up in marketing, how to measure the impact, and storytelling tips from Taylor. Bonus: book recs and Kevin’s “just show up” philosophy.

👉 Listen here or watch here

#5: How to Use AI to Build Better Marketing Systems
AI is everywhere, but quality still matters. We dig into using prompts strategically, avoiding GIGO traps, and keeping things human. Taylor’s 40/20/40 rule + a free 4‑step prompt architecture—perfect for coworking content creation.

👉 Listen here or watch here

#6: How to Leverage eCommerce for Your Coworking Space
This episode isn’t just about selling swag. We discuss adopting an e‑commerce mindset, optimizing conversions, tracking ad ROI, and why even team suites need a “buy now” button. Real‑world examples of winners (and wannabes).

👉 Listen here or watch here

#7: 8 Vital Email Automations for Coworking Businesses
Automations = ROI heavy. We walk through welcome flows, onboarding, review requests, churn prevention, and smart tagging. Packed with examples of operators crushing it—and mistakes you don’t want to repeat.

👉 Listen here or watch here

#8: The Secret to Profitable Advertising for Coworking Operators
Coming up soon—but expect a breakdown of ad platforms, audience targeting, budgeting for profitability, and real campaign case studies. (Full show notes landing page to follow).

👉 Listen here or watch here

#9: Blog Writing Basics for Coworking Spaces
Why blogging still works, the anatomy of a strong post, SEO staples, promotion tactics, and how to leverage articles to convert leads. Expect analogies and banter.

👉 Listen here or watch here

#10: Marketing Strategy for Coworking Spaces
We go macro: defining target market, positioning, message pillars, channels, and systems that make strategies stick. With jokes, frameworks, and a fair bit of “that’s exactly how we did it.”

👉 Listen here or watch here

#11: Community‑Building as a Marketing Strategy [with Cat Johnson]
Our first guest ep drops! Cat Johnson talks community magic—why it’s your secret weapon, how to build it with intention, and why community beats campaigns every time.

👉 Listen here or watch here

Some additional items of reference for you:

1. You can follow the show via YouTube (our recommendation) and/or your fav. podcast player.
2. You can download our free resources, including my KPI sheet, strategy planning, marketing management system, AI prompts, blog writing, and more.
3. You can follow us for clips on my Everspaces Instagram, Talemaker Instagram, or the show’s LinkedIn page.