Writing website copy is hard. Explaining all the specifics of your coworking space without overwhelming people is a tough line to tow. On the one hand, you want to give them all the information they need to …
Web Design
Why you should have a ‘Why Us’ page on your coworking space website
Last week, I gave a presentation in New York for the Global Workspace Association called, The Anatomy of a Perfect Coworking Space Website. If you're a Everspaces Nation member, you'll have seen a version of the presentation already in last …
How to choose a domain name for your coworking space
Picking a domain name for your coworking space is not a "forever-set-in-stone" decision, but it is one that you should take seriously. Over the years, I've bought and sold a few thousand dollars worth of domains. You're …
How to turn your website into a well-oiled sales machine
Imagine a prospect walks in off the street to tour your space. It just so happens, you are available to give them a personalized tour immediately. What do you do first? You ask them some questions. You find …
Analyzing the website of a 99% full space
A few people replied to my email yesterday asking which coworking space I was talking about that is 99% full. I am ever so sorry to leave you in suspense! The space is called Shift Workspaces (Bannock St.) in …
Don’t make me think: a tip for designing a coworking space website that converts
There's a great book called by Steve Krug called Don't Make Me Think: A Common Sense Approach to Web Usability. It's mostly about designing websites that are intuitive to the user. It was first written in 2000 if …