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Marketing for Coworking Spaces — Fill Your Space

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Positioning

Which would you rather be?

Filed Under: Coworking Marketing Strategy, Positioning

A while back, I had pain in my knee from an old injury. It was enough that I needed to take some pain killers. I went to the drug store and found a wall of ibuprofen. Extra strength, regular, small, large, store brand, Advil, Motrin, other brands, you name it. The store had way more options than …

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Positioning the competition

Filed Under: Coworking Marketing Strategy, Positioning

Positioning is a marketing term that is deceptively important. Positioning basically means describing what your business offers, how you do it, or who you serve in relation to others offering a similar product or service in your market. You can do it in at least two ways: By positioning …

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Getting specific on who you serve (and why)

Filed Under: Positioning

It's no secret that I love almost anything made by Patagonia. Firstly, the product quality is just great. The things I own have endured over the years and they even fix things when they wear out, at no cost. I also love that they are advocates for the environment. The CEO is famous for saying …

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How to create your own reputation

Filed Under: Positioning

Your company's "brand" is what people say about your business when you're not around. It's your reputation. In most cases your company's brand or reputation is based on: What people think about your space. What people experience about your space. What people are told about your space …

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I just bought a $479 ebook

Filed Under: Positioning

Could your members move to your competition and get the same level of service from them? If so, you have a problem. And the problem gets bigger as your space grows if you don't fix it. The problem is commoditization. When you are easily replaced, you become a commodity. The more you become …

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4 steps to defining what makes your coworking space unique

Filed Under: Ideas, Positioning

In the last article, I talked about making yourself a "Category of One". In other words, it means knowing your uniqueness, delivering on it relentlessly, and using that message consistently in your marketing. How do you find your uniqueness? Allow me to walk you through the process. Step 1: …

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These people are the best marketers of your coworking space

Filed Under: Coworking Marketing Strategy, Positioning

I get paid to consult and advise coworking spaces on their marketing. And over the years, I've gotten reasonably good at it! But whether I'm advising on or running the marketing for a coworking space, there's always one universal truth that needs to be known. The truth is that the best …

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Gain Media Coverage for Your Coworking Space Using This Simple Strategy

Filed Under: Coworking Marketing Strategy, Digital Strategy, Positioning

Media Coverage for Coworking Space

A significant part of running a coworking space is getting exposure for your brand. It's not always easy, but it's an essential part of a coworking space marketing plan. One of the best ways to do this is to get featured in a media publication. If you run a differentiated or niche coworking …

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Should You Niche Your Coworking Space?

Filed Under: Coworking Marketing Strategy, Positioning

Niche Coworking Space

If you've spent any amount of time on this website, you'll know that I believe in differentiation. In my mind, it's the only way to stand out in a competitive market. But how far should we take the idea of niching, especially when it comes to coworking spaces? Will it limit your business …

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How to Make Your Coworking Space Stand Out in a Competitive Market

Filed Under: Coworking Marketing Strategy, Positioning

Marketing Consulting for Coworking

As more and more employees are becoming freelancers, contractors, and small business owners around the world, there's a growing need to accommodate the changing way people are working. It's a fascinating time in history and coworking and shared offices are growing exponentially because of these …

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