A while back, I had pain in my knee from an old injury. It was enough that I needed to take some pain killers. I went to the drug store and found a wall of ibuprofen. …
Positioning
Positioning the competition
Positioning is a marketing term that is deceptively important. Positioning basically means describing what your business offers, how you do it, or who you serve in relation to others offering a similar product or service in your …
Getting specific on who you serve (and why)
It's no secret that I love almost anything made by Patagonia. Firstly, the product quality is just great. The things I own have endured over the years and they even fix things when they wear out, …
How to create your own reputation
Your company's "brand" is what people say about your business when you're not around. It's your reputation. In most cases your company's brand or reputation is based on: What people think about your space. What people experience about your space. …
I just bought a $479 ebook
Could your members move to your competition and get the same level of service from them? If so, you have a problem. And the problem gets bigger as your space grows if you don't fix it. The …
4 steps to defining what makes your coworking space unique
In the last article, I talked about making yourself a "Category of One". In other words, it means knowing your uniqueness, delivering on it relentlessly, and using that message consistently in your marketing. How do you find …
These people are the best marketers of your coworking space
I get paid to consult and advise coworking spaces on their marketing. And over the years, I've gotten reasonably good at it! But whether I'm advising on or running the marketing for a coworking space, there's …
Gain Media Coverage for Your Coworking Space Using This Simple Strategy
A significant part of running a coworking space is getting exposure for your brand. It's not always easy, but it's an essential part of a coworking space marketing plan. One of the best ways to do …
Should You Niche Your Coworking Space?
If you've spent any amount of time on this website, you'll know that I believe in differentiation. In my mind, it's the only way to stand out in a competitive market. But how far should we …
How to Make Your Coworking Space Stand Out in a Competitive Market
As more and more employees are becoming freelancers, contractors, and small business owners around the world, there's a growing need to accommodate the changing way people are working. It's a fascinating time in history and …