People don't buy features, they buy outcomes. There's an oft-quoted saying that, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." I disagree. The reality is they want the pride and joy of seeing a shelf full …
Digital Strategy
Using features AND benefits to make your marketing stronger
When you write marketing copy (i.e. words that sell), are you focused on what you offer or what your prospective members get? That’s the difference between features and benefits. Great sales copy uses both. Features are what you offer. Benefits are the positive outcomes they …
Should you offer founding member pricing for new locations?
Should you offer early bird/pre-launch/founding member pricing when you open a new location? The answer is 100% up to you and situations vary. But I vote yes. In this email, I'm going to make a case for why …
Podcast Interview: Demystifying Google Ads for Coworking Spaces
If you're in the coworking industry, no doubt you have heard of Jamie Russo before. If you haven't, you need to follow her work. Jamie is a coworking space owner, host of the Everything Coworking podcast, Executive Director of …
Gain Media Coverage for Your Coworking Space Using This Simple Strategy
A significant part of running a coworking space is getting exposure for your brand. It's not always easy, but it's an essential part of a coworking space marketing plan. One of the best ways to do …