Last month, I set a goal to write and deliver value to you five days a week during the month of April.
While I missed a couple of days, it averaged out to five, so I suppose I should be happy enough.
In total, I wrote and published 20 emails. 14 of those were published on the website.
My email list grew by 22% (or 29 subscribers), which is good progress even though my list is fairly small (133 subscribers).
I also lost two along the way. But that’s okay. I’m not for everyone.
It should be noted that I had the most visitors ever to my website in a month. It works out to 416 unique visitors (+24%) and 655 sessions (+40%).
Not huge numbers, I realize. But I remind myself that relevance and engagement are more important to me than having thousands of visitors who will never do business with me. Plus, 400+ people would fill a decent-sized event space.
On average, visitors came back to the site 1.6 times (+13%).
Website visitors went to an average of 6 pages per session (-9%) and spent 3:38 (-7%) on the site.
My bounce rate was an award-winning 2.44%, which was actually a 42% decrease from the month before–meaning it was even better last month.
Why do I share this with you? Not sure.
But I’ll share a few takeaways in case it interests you:
- Creating content helps to increase your marketing gravity. The more you put out into the world, the more people will notice your business. Do more things, get more results. Then improve what you do once you have momentum.
- Not every piece of content you create will be great. Ship it anyway. You’ll learn every time and the business will be better off with action than inaction. Everything gets better with time.
- It’s critical to track your analytics. Without it, you’re flying blind. Good decisions are never made consistently over time without data. If you’re new to it, know that it’s not as scary as it might seem. It’s worth learning the basics.
Can you read your analytics? Should I teach some things about this?