Empire Program

Empire Program is for multi-location coworking spaces looking to grow quickly, expand into new markets, and reach target occupancy faster across all locations.

Is this you?

You’re a multi-location coworking/flexible office space with plans to expand.

As you continue to grow, the stakes are getting higher. You’re spending more on your marketing each month and the moving parts are getting more complex. Some things just aren’t working.

You’re hiring marketing agencies, freelancers, and consultants who send you proposals, reports, and recommendations–all of which you need to review and approve.

Empire Program gives you an added layer of neutral expertise on your team to help you navigate your options, make informed decisions, and improve your situation systematically.

Together, we will formalize your marketing strategies, create a new location launch playbook, measure results closely, and systemize what you do.

You’ll get greater confidence, more consistent leads, and oversee locations that exceed your target occupancy each month.

…all for the price of a couple of offices that would otherwise go unsold.

What if you could…

• Improve the volume, quality, and consistency of your leads.
• Streamline your marketing with systems, processes, and playbooks.
• Build a company-wide and per-location marketing plan.
• Become an “omnipresent” leader in the market(s) you serve.
• Reach, exceed, or maintain target occupancy levels locations.
• Develop a “new launch playbook” to fill new locations quickly.
• Build a brand that makes you less vulnerable to competition.
• Create and maintain budgets aligned with your goals and financials.
• Ensure your data is accurate so you can measure results and ROI.
• Generate more ancillary revenue from virtuals, meetings, and events.
• Improve your business valuation for future investment opportunities.

What You Get

You and two members of your team get private and unlimited 24/7 access to me via Slack, Zoom, or email.

The program includes:

• Unlimited 1:1 access to me via Slack, email, and Zoom.
• A formal marketing strategy with systems that evolve over time.
• Weekly strategy calls with you and anyone you wish to include.
• Structured assignments with due dates attached.
• Access to my personal network of vetted marketing specialists.
• Include me to key supplier discussions for added collaboration.
• A KPI dashboard to give you better visibility into your numbers.

You can contact me any day or time with questions. I reply within 24 hours but usually more like 90 minutes during business hours.

How It Works

• During the first month, I’ll do a deep-dive discovery and analysis of your current marketing.
• Equipped with the findings of our initial discovery process, we’ll further establish your goals, develop a roadmap, determine relevant KPIs, and allocate an appropriate budget.
• For the subsequent months, we will systematically build out each area of your marketing in order of highest priority. The faster we can implement, the more we can do.
• During our engagement, you may send supplier proposals, work drafts, reports, marketing materials, and designs for me to review for feedback.
• You will have direct access to my network of marketing specialists when needed to help build your team. To remain neutral, I don’t mark up nor take a commission from anyone I refer to you.
• You will receive a detailed marketing analytics report to help you understand your data and make better decisions with it.
• You will be responsible for maintaining a KPI spreadsheet to maintain clarity on our numbers.

Pricing and Terms

Empire Program is customized to your specific needs. It starts at US$5,000/month with a minimum 6-month engagement.

For many, the investment is easily recouped with even one or two new private office memberships that would otherwise go unsold. 

100% Money-Back Guarantee

If we’re not a good fit, I don’t want your money. If you’re unsatisfied for any reason after the first 45 days, I’ll refund my entire fee in full. After that, there are no refunds under any circumstances.

“We engaged Kevin during a very difficult / pivotal time in our business. Covid lockdowns were in place, revenue dropped off a cliff, and our marketing team was unfortunately downsized to one person.

Kevin brought order & leadership to the chaos, gave our one person marketing team the direction and confidence needed to succeed, and ultimately helped to pull our company through one of the most difficult times we’ve ever experienced in our 10 year history.

Thanks to Kevin, we’re now back to growing our marketing team (the right way) with a clear vision for the future of the department and the right systems in place to be successful.”
—Nick Clark, Common Desk

“Since hiring Kevin to oversee our marketing two years ago, we’ve grown from two to five locations with a 285% increase in monthly recurring revenue (MRR) while maintaining a 3.5% average marketing cost during that period.”
—Kane Willmott, Owner @ iQ Offices Toronto, Canada
See full case study here.