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Content Marketing for Coworking Spaces

How important is design in your marketing?

Imagine your commercial real estate broker picked you up in a broken-down old beater to go look at a new location. The car was visibly dirty on the outside, the wheel wells were rusted, and when …

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Why you should actively seek critical feedback like your business depends on it

I've had more than a few bad haircuts in my day. I'm sure you can relate. I recall a time when the barber screwed it up badly. I was left with a way-too-short, hack-job of a …

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Nobody wants to read your sh*t

Author, Steven Pressfield, has a great book called, Nobody Wants to Read Your Sh*t. The core premise of the book is—wait for it—nobody wants to read your writing. People are too busy. It's just true. It's been a …

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How to get business results with your blog

A lot of people struggle with their blogs. They want to know what to write about that will actually lead to business results (more members). The thing about blogging is that there is no silver bullet. There …

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How to write words that get read online

When you went to school, your teachers taught you to write in a specific way. State your premise, tell them what you're going to say, say it, then tell them what you just said. The typical …

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- Victoria Landreville, Coworkly

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