Want to get better at marketing your coworking space?
Join a community of coworking space operators and get instant access to a wealth of marketing resources tailored to the specific needs of coworking spaces like yours.
Everspaces Nation is for you if…
- You want to attract more members and sell more ancillary services
- You want to improve your marketing skills (yours and your staff’s)
- You actually plan to implement what you learn, not just consume
- You want to stop flying by the seat of your pants and formalize your efforts into a system that churns out results
Here’s the thing…
You don’t have unlimited time or resources. You need to spend what you have wisely and delegate where you can.
To do that, you need to implement a playbook that works.
The problem is, marketing is a skill that takes years to master. And even if you’re already a marketing pro, getting things implemented is expensive and time-consuming—especially if you’re creating everything from scratch.
Not to mention the fact things are always changing. Right when you master a skill or tactic, the ground shifts.
That’s why this community exists.
Everspaces Nation is designed to give you the latest coworking marketing practices so you can keep your skills sharp and your space full.
Tier 1: Community Membership
What you get with the Community Membership
Get immediate access to a community of owners and managers who are committed to improving their marketing program. Share your wins, ideas, struggles, and questions with the group and build relationships that will give back to you in spades.
Premium, members-only posts
A few times a week, I’ll send a short blog post, video, and/or private podcast to members of either plan. Usually, they are short, bite-sized ideas to help you become a better marketer. Signing up gives you immediate access to all premium posts.
Marketing swipe file
Creating anything from scratch is hard. Next time you need to create things like social media posts, ads, promotions, or even redesigning your website, you’ll have access to a database of examples from inside and outside of the coworking industry.
Tier 2: Club Membership
What you get with the Club Membership
Everything in the Community Membership, plus…
In addition to everything in the Community Membership, you’ll get access to everything below.
Marketing Fundamentals Library
As a Club member, you’ll get a library of recorded training videos to help you go from “making it up as you go along” to systemized, organized, and full. The current library includes (with more coming soon)*:
Phase 1: Creating Order, Process, and Organization
- Checklists and Templates (i.e. Marketing Plan Template)
- How to Organize, Systemize, and Manage Your Marketing
- Google Analytics Basics and Goal Configuration
- Developing Your Target Market Profile
- Marketing Software for Coworking Spaces – coming soon!
Phase 2: Building The Foundation
- Website Design Strategies
- Blogging Fundamentals
- Social Media Strategies
- Using Surveys to Improve Your Marketing (and Business)
Phase 3: Creating Marketing Gravity
- Facebook Ads Strategies
- Search Engine Optimization Fundamentals
- Email Newsletters 101 (with a template wireframe!)
- Pay Per Click Advertising Overview – coming soon!
Phase 4: Organized, Systemized, Optimized
- How to Sell More Meeting Room Services to Non-Members
- Traditional (Offline) Marketing Strategies – coming soon!
- Member Retention Strategies – coming soon!
- Brokers and Strategic Partner Strategies – coming soon!
- Expansion Strategies: Opening a New (or Existing) Market – coming soon!
*Curriculum is subject to change over time.
Once the “coming soon” modules are completed in the Marketing Fundamentals Library, you’ll get a monthly training webinar that fills in the gaps and covers more advanced topics. The workshops are held live so you can ask questions to make it more applicable to your unique situation. Workshop recordings will be available to download for up to 30 days and will then become available for non-members to purchase.
Monthly Q&A Calls
Every month, you’ll get a chance to ask your marketing-related questions in a group Q&A call. Held on Zoom, you’ll get answers from me (Kevin) and hear feedback from other workspace owners/operators on the call. Calls are recorded and you’ll have access to all call recordings moving forward from the day you sign up (as long as you remain a member in good standing).
Frequently Asked Questions
Who is this for?
Who is this for?
Everspaces Nation is for coworking space owners and community managers who take action. Each membership includes access for up to two people (usually the owner and one manager). Additional seats may be purchased separately.
Who is this not for?
Everspaces Nation is not for coworking space owners and community managers who think results come without work or applied effort over time. Marketing takes work, and we only want committed people in this community.
Do I get 1:1 advice from Kevin?
In addition to our monthly Q&As (Club Members only), where I answer your questions over a group call, I (Kevin) am inside the Slack group every day to answer questions, hold you accountable, and keep you from getting stuck. You’ll also have other coworking space owner/operators in the group for their experiences. What you give is what you get, so the more you share the more you’ll get from others!
How much does it cost for additional members?
Each membership gives you access for up to up to two people. Additional members can be added for the same price (two people per each additional membership you buy). Contact me for group rates.