Are you making up your marketing as you go along?
Join the Everspaces Club and get access to monthly marketing webinars, group Q&A calls, a marketing swipe file database, templates, checklists, and a private Slack community for coworking space owners and community managers.
What You Get
1. Marketing Fundamentals Library
As a member of Everspaces Club, you’ll get a library of resources to help you go from empty and disorganized to systemized and full with the fundamentals of a good marketing program.
Below is a breakdown of what’s inside (or coming soon) based on the stage of your business*:
Phase 1: Making It Up as You Go Along
- Checklists and Templates (i.e. Marketing Plan Template)
- How to Organize, Systemize, and Manage Your Marketing
- Google Analytics Basics and Goal Configuration
- Developing Your Target Market Profile
- Marketing Software for Coworking Spaces – coming soon!
Phase 2: Building The Foundation
- Website Design Strategies
- Blogging Fundamentals
- Social Media Strategies
- Using Surveys to Improve Your Marketing (and Business)
Phase 3: Creating Marketing Gravity
- Facebook Ads Strategies
- Search Engine Optimization Fundamentals
- Email Newsletters 101 (with a template wireframe!)
- Pay Per Click Advertising Overview – coming soon!
Phase 4: Organized, Systemized, and Full
- Traditional (Offline) Marketing Strategies – coming soon!
- Member Retention Strategies – coming soon!
- Brokers and Strategic Partner Strategies – coming soon!
- Expansion Strategies: Opening a New (or Existing) Market – coming soon!
*Curriculum is subject to change over time.
2. Monthly Webinars
Once the “coming soon” modules are completed in the Marketing Fundamentals Library, you’ll get a monthly training webinar that fills in the gaps and covers more advanced topics. The workshops are held live so you can ask questions to make it more applicable to your unique situation. Workshop recordings will be available to download for up to 30 days and will then become available for non-members to purchase.
3. Monthly Q&As
Every month, you’ll get a chance to ask your marketing-related questions in a group Q&A call. You’ll get answers from me (Kevin) and hear feedback from some of the other workspace owners/operators on the call. Calls are recorded and available to download for 30 days.
4. Swipe Files
Creating anything from scratch is hard. Next time you need to create things like social media posts, brochures, blog posts, website pages, special promotions, or other marketing tactics, get inspired by a database of examples from inside and outside of the coworking industry.
5. Slack Community
Belonging to a community of owners and managers who are committed to improving their marketing program can make it a lot easier to get results. Share your wins, ideas, struggles, and questions with the group and build relationships that will give back to you in spades.
Frequently Asked Questions
Who is this for?
Who is this for?
The Everspaces Club is for coworking space owners and community managers. Each membership includes access for up to two people (usually the owner and one manager). Additional seats may be purchased separately.
Do I get 1:1 advice from Kevin?
In addition to our monthly Q&As, where I answer your questions over a group call, I (Kevin) am inside the Slack group every day to answer questions, hold you accountable, and keep you from getting stuck on anything you’re trying to implement. You’ll also have other coworking space owner/operators in the group to give you their advice based on their experiences.
Enrollment isn’t open. Is there a way to bypass the waiting list?
Unfortunately, no. But if doors aren’t open and you want to get in, jump on the waiting list as I often open the doors for waiting list members only. You also get the best bonuses that way.
How much does it cost for additional members?
Each membership gives you access for up to up to two people. Additional members can be added for the same price (two people per each additional membership you buy). Contact me for group rates.
Want to invite more people?
To add team members, please complete the form multiple times. For more than 5+ staff members, contact me for group pricing.